The Tile Shop came to Pocket Hercules with a simple request: to develop a website that offers an online experience equal to a store visit. In addition to an easy-to-navigate layout and organized product departments, the stores all feature meticulously designed model kitchens and bathrooms that elegantly showcase their products as if in an actual home. The objective was to translate the intensely tactile and visual experience of a store visit into a site that features all the products you'd find in the store and also inspires potential customers to get a tiling project started. The result is a website that has increased traffic, both online and in the stores, as well as the average time spent on the site per user and, most importantly, online and in-store sales. Visit tileshop.com
Since most customers spend 99% of their time on tile, the color of their grout is often overlooked. To help customers realize the importance of selecting the right color, Pocket Hercules developed this simple application that enables users to see how their tile will look with different grout. The application has helped changed the perception that grout is an afterthought, but that it is in fact a critical element of design that's worthy of careful consideration.