In an industry with virtually no design aesthetic, what would happen if someone used bold design, color and white space? The answer: quarter after quarter of solid growth in a very challenging economic time. With their engaging, artistic and, most importantly, memorable, designs that feature their products as hero, Key Surgical has become an icon in the industry, and a brand now synonymous with "fun" and "quirky", words not often used to describe manufacturers of medical supplies. From the web and trade shows to advertising and office art, Key Surgical is blazing a trail in this industry with solid, artfully designed communications that playfully greet and engage potential customers at every touch point possible.
Famous for their gorgeous, 240+ page catalogue, Key Surgical wanted to replicate the experience with its website. The answer: customized page layouts for over 3,000 SKUs, clean yet graphic design, simple, intuitive navigation and, of course, the famous, eye-catching Key colors splashed throughout. Visit keysurgical.com
The Key Surgical Business System represents yet another potent way to convey the core essence of the brand. Perhaps most unique among the various pieces are the business cards, where the employee gets to customize the back with their favorite Key PMS color.