Transport America Trucking Company
Transport America hired Pocket Hercules to help recruit drivers for their fleet of 18-wheelers. In an ultra-competitive industry where driver turnover can top 80% per year, Pocket Hercules has created messages in print, video, OLA, and social media that connect on an emotional level to communicate key company competitive advantages. Driver turnover is down and applications are up.
TRANSPORT AMERICA’S RECRUITMENT CAMPAIGN DREW ON PRINT, VIDEO, OLA, AND SOCIAL MEDIA TO BOOST APPLICATION RATES AND LOWER TURNOVER.
