Boil it down and what we really make at Pocket Hercules are ideas. Sometimes those ideas don't fit into an ad or a website design for an existing client. Sometimes they become their own brands. So far in our five-year history, we've launched two brands from scratch: Lakemaid Beer "The Angler's Lager" and Tiny Footprint, the world's first carbon negative coffee. They've both generated income, attracted a loyal, passionate fan base, kept us really busy, and taught us a lot about the role of being a client. We're currently working on our third brand. Stay tuned.